Max Robbins 11/16/09

" 4694322. Every Monday at this time we're joined by max Robbins he is a veteran journalist who covered the broadcast. Industry IP TV for many many years. And he is now the executive vice president of the paley center for media. In New York City that max robins report is brought you by South Shore savings bank live life for all it's worth a visit SS SB. Dot com or they're Macs I am how we how appropriate that the -- been one of the best things that ever came out your town. That you would be plain as the intro the music from first -- look at the person I think a which makes me think of our good friend Lou Dobbs."

" He's already probably he violated -- try to go along with what they wanted to -- though. I wonder how. How did they convince employees -- Think 38 million bucks and go away and get another job that pays you millions of dollars how we will yeah fire me already but the -- I said I was willing to be paid for four million dollars I I have received no response I'm gonna cut my price to 3.5 million. How you could fire me tonight and I go I go away for eighty dollars. -- no actually how we I'd pay eighty dollars to sticker a couple of it's amazing isn't it is -- there's. I gotta tell you how he does no justice forget about it life is not fair at first they said he wasn't gonna go to fox now read in headline saying maybe he is going to fox what the what do you think. I think there's a really strong possibility he ends up on the Fox Business channel I mean you know they they they hired Stossel. You know dobbs originally came Imus. I miss -- yachts came out of business they wanna get some traction there and and in cable and cable news. People like strong personalities and and -- love -- paid on these got to produce a personality he also has a pretty big pocketbook today. Well it see it seems like the Fox Business channel is becoming more like you know while Fox News Channel -- Well I think you're right in and then you gotta wonder in is there really -- did -- that's due to deduced that well you know I mean it's Gil -- Procter & Gamble model you you make a couple you know you make a couple -- of a laundry detergent. Yeah biggest I guess that's right listen -- one true thing I was so interest that I did read the story by saw -- Oprah needs Sarah -- today as much as Sarah Palin needs Oprah is is Oprah really hurt that bad I -- your ratings have been down a bit how how much -- off. You know. A little bit I mean all all syndicated ratings are often advertising revenues are down a little bit but I think it's relative Oprah still. Is the number one show in daytime she's got. More money than well than blue dot stepped up."

" She owns half of the loop we were their last year was amazing how much property she owns down there she does and the and the and the thing is how is that. I think Sarah Palin needs at this point he's open and -- more than the other way around don't get me wrong Amaechi is always looking for the big get that's gonna choose the ratings and and Sarah Palin will do that well she got the first TV interview -- and that's. If she was hurting so bad. That wouldn't be the first TV interview you know I mean. I mean now Barbara Walters had to take sloppy seconds. Sound awful yeah I did that some of our valued -- I'm so sorry. I think you're gonna have to fire me for eight million dollars at the."

" How much is Jay Leno and walk away where it's -- have a Lou Dobbs scenario let's continue this line five what you just sort of depression of the populace. I'd say I mean I think that if they've they've by. Then I'll take that Lou Dobbs but got I told this I think a couple weeks ago home this scenario I see is that. They pay Conan O'Brien off yeah nice Boston boy who's done well for himself. And and he's gonna be he's gonna com -- walk away with that much money too and go someplace else it'll play a millions and the put jay backward blog. Mark my words once Comcast owns the place. That's what's gonna happen yeah. 187746943221877469432. To -- any questions for max about that TV. Now's your chance to get on board Liz you're next with Howie -- and max -- score had --"

" Italian max out. And from 190. -- in the and that it was like a summertime thing."

" I know you talk a great show bad. I don't know if it ever -- I know we have it here in our Cologne name please met a moment --"

" It was really great show really buddy -- desire but."

" It -- it's funny because that was spec rhetoric when I started I think coming on the Howie -- show and I remember the show fondly. I was a TV guide at the time in met rush the critic there and I both love this show we really lobbied to keep it -- Unfortunately didn't make it I don't think it's ever come out on home video. -- I'm talking to my intrepid. Producer here Deanna and nowhere not yet he's put down the pipe and he's decided to do so works."

" That's not very nice of you guys -- I don't know I how we say this Lou Dobbs things got me really just. I don't know I'm -- just try to do everything I can't get fired. You know I think to see it at the end I mean I know he had this cult following but his overall ratings were -- is the rest of the CNN lineup want to thank. Yeah I that he was I think you know and I think the -- Thanks a real one -- yeah he's the guy was a real one note and then ended just. I don't think that many people were -- is actively first it was every night immigration immigration immigration that it was you know. Going after -- you know Obama as a foreigner whenever I it just got tired and at least I mean you might know the political stripe for leanings of an O Reilly or or Hannity but they mix it up the issues -- talking about. Yeah -- I don't know I think you're about MSNBC's latest embarrassment right. What's which where was this they were pray they worse at doing some story just there reader about the -- Sarah Palin so new block over on Friday. In the use some of those Photoshop pictures of her in the bikini with the American flag like they were relying on your and yes Dylan Ratigan had to ensure rather lengthy apology that's oh boy. -- But but there's still there's the highest there's no bias in the news right max out this -- by. I just wish somebody in the news would buy us out a class offered about eight million apiece. Again I'm available for 3.5 million is the as the evening progresses let me get down to 3.2 five. I'm thinkin' I I think I'll take. 350 dollars and some of Ben and Jerry blocks about it that's just the behavior next with -- card max -- go ahead Steve."

" Hey guys if I'm curious about the the Bravo show -- how well is that doing in the ratings and just static curiosity. How do any of the food network shows do in the ratings like. Let's say Iron -- like. You know what they get per hour like compared to like those news channel shows."

" Well -- top chef does very well. And that's that's one of the top rated show what -- how many are we taught you that's a good question by Steve there what are we talking like you -- 50000 people want you on her talk like a couple million. A couple of -- you really are it will trying to chip better number on top show up as a very popular show plus what what makes it even more popular. Is that it. And more profitable -- who's watching it's an upscale audience and it's a real seamless way to get. Product placement in there and sell all sorts of stuff."

" Have a different networks shows. I would draw like cable news shows -- just curious about it."

" In in terms it depends if you looked at and you know and overall I would aren't. Part time they do very well and they do they outdistanced probably all the cable networks except the couple top rated shows on fox. But if you break out the demographics the audience watching. If you eat -- which advertises -- really focus on it you know younger affluent demographic. The food shows do better."

" I like -- I mean I like food better than politics."

" Map okay they -- state -- mile hike last night don't like to eat food while I'm watching political shows. I saw I saw one when I went upstairs last night that my wife was watching it with one of the kids the other cake which a call boss cake boss oh yeah. Yeah that was a good that was pretty cool it's a cool show it is that comes -- you know what -- famous I mean what we -- and it was. They put it on after Jon and Kate plus eight ball okay all yeah I could see I would be of them would be a nice break for the show. But -- they had it -- last lately or make an for a one of the giants -- Justin tuck there were make it -- pool table cake for there was really it was really interest -- nice. I love food so it's a but you know I I was leaguer you know what to say about about TiVo they achieve what they had TiVo the show so of course we came to a breakup she just hit the button and you know -- ten seconds later we were watching it again. Skip my elbows skipped by I would think that the people who are they that are that they wanna get watch and have RT Boeing had and then now watch in the spots."

" Well that's why the shows are so valuable Howie because you probably if you watch a show like better any of these food shows you out there in await TiVo proof not that you're not gonna fast forward through the commercials. But it's really. The -- for them to integrate different products into the in in to -- whether it's the that make in the kitchen appliances. Or or all sorts yeah they can do. And and they do that a top -- all the time your in the top -- kitchen and boom. Say that the camera zooms in on the monogram GE monogram snow."

" It's get up out of the end I got I got you Crisco. -- Crisco what I need fatten the key yen to -- go to Crisco. -- jokes from my childhood you know I think everybody should back the gold you know of course that's the -- well. That's -- Ohio your next with how we guard max robins go ahead Kyle."

" It's breaking bad audience see is that -- coming back."

" Yes it is yes it's. A real critical Fave lot of fans of that show among Howard wants -- listeners. Thanks thanks -- 18774694322. When -- next with Howie Carr go ahead and max --"

" How it act out I'm wondering about to show -- like me that I watched old the old aunt might it be an advantage to. -- every -- coming back."

" I don't think that is coming back I think deadline is six feet legislative less iron on the scifi channel and Dead Like Me made for TV movie. -- It was their first it was their series after around was -- time and -- really. Scifi -- and they re aired all of that and it's on there -- it's on -- on demand animated TV movie you in the past year."

" okay thank you thanks Andy. Your about the news or did you about the new show -- choking like may -- about the New England Patriots."

" your next with how Lloyd -- and max -- go ahead right."

" I -- I'm Gloria by using my new. You you have direct where throughout breaking bad sought you know what I literally have stopped watching Meet the Press because -- what it what do you think David Gregory."

" Welcome to the club beret he's like yeah yeah joining a club that there's been many millions of us members up for awhile like he's -- dark suit."

" I have no interest in watching. David -- whatsoever. I just curious tolerating czar would Meet the Press since Tim Russert about beltway."

" I don't think they're quite as strong as when Russert was were running the show but they're still strong they still do well. But they're they're definitely give him more -- challenge from Stephanopoulos and and and to and from more exactly more Steffi than -- sure -- absolutely -- I think I. I actually I think Stephanopoulos got pretty good show I'm it's a good mix of people limits about."

" You picked when they've filled that job is basically it'll lifer type position."

" In this business nothing to -- yet it wasn't for Lawrence Spivak. -- that I remember it remember November 8 at what I thought he had an airline Utley -- you're."

" Well I did. I observed there -- be -- I'm not sure I remember it."

" Okay thanks ready Y 877469432. To its lifetime as long as you keep getting the ratings that's right or you -- to say the wrong thing and somebody fires for Italy and I might sell a one note Johnny today how he put it. I pissed off about this I guess I could see I could -- Lou Dobbs getting a book contract. How to get fired in making eight million Bobby -- a self help guide. Took in the union hero he is my new hero is a matter of accent. As -- guys might regional status as opposed to a national status I'm available to be fired for a whole less than eight million Bible quote what do I sent a party one bargain myself down to 3.2 five million. Gian Carlo your next with how we guard max -- go ahead Gian Carlo."

" Other daughter Ali Al once I was their first time caller yeah. I am I -- question. Eastbound and down on HBO what the deal with that show."

" I think they're gonna bring it bet we'll check on this for you -- funny show real funny how we get your show even you would like. It's added it's about like an X. Major League pitcher who's just a total degenerate. Who ends up being Jim couple pitched at all I think you've told me about it yet his behavior states even gets even worse it is coming back."

" Okay can lifestyle and I've just it just fell off the base will not be donating I was --"

" I was really funny they gave -- short order I think to six episodes but it will be back. Happy to hear that thank you Gian Carlo 18774694322. Every weeks. The -- we get fewer fewer questions about network shows I've brought it up who other than Meet the Press that's about that. So far at the and that's a Sunday morning public right there Russia. We'll see if it changes here in the last few minutes is Keith you're next with how we cargo at this time it's coming though -- a a segment where we get no calls Bob -- anything on broadcast networks. I know that's the debt that will be the day we truly do launch the monkey business channel and keeps your Macs with how we guard max -- go ahead keep."

" There to question about 200 question what to show us what the network show what -- not -- the network show are wondering. How what you want to before they cancel it it's horrible. -- community."

" you wish for I think they pull the plug no wait no community I think got picked up for a full season the Kelsey grammar show which is now the name of it is gives me now -- cancel."

" The other one know it's really clever if it's good for product placement to based beacon in a -- very French speaking in the deported him. It is show on PBS called Panetta endorse."

" I don't know that one that's on PBS. It's media it's our fault sorry."

" Yeah it's terrible effort to the grocery stores so it can put -- so they can pull. Pull. Sponsored right -- and they you know restated part of accrued scroll whatever obviously in a product. It's currently."

" Oh cool -- so we'll check it out. Your doctor may tell your kid he's not getting enough sugar so tried Coco pops -- Community was picked up there was -- faced with a -- Keith Joseph you're next with Howie Carr and max Robbins from the paley center for music. Oh we do music goes for media hubs I am getting I should ever or pocket to me and my -- how are you I apologize get me fired up at the OK we'll take a break hole will be right back with max Robbins from the paley center for media and music that -- better max. --"

" Walked 8000. 746943221877469. -- Two to where this is max robins beat. Executive vice president of the paley center for media and New York City easier to answer a few more questions radio max. Bring it on how we -- your next web powered car and max -- go ahead Jozef."

" They had cardiac. I'm I would is wondering about a show on Comedy Central called croc men do and and the flaming sword of fire. Is actually led by any chance he -- this."

" Look we didn't come here to be made sport of you know the will believe there is such issue you know it's a lot. Of fraud man. -- Cookie RBK. We do and cried men do that's at you that's enough. Match you can run out front that information. Canceled well I've gone up all."

" All on the grave of the action but. Thanks Joseph 8774694322. Coming up soon on the monkey business channel a new series about the Massachusetts legislature it's gonna be called senator -- U law. -- Will be speaking more about our next episode remotely in the next hour of the program. Terrorist. Is this is that the -- right after but it. Assemblyman. DW I guess that's -- comes minutes after senator pervert the Prius for about in the same that that's is that's its leader and that Derek you're next with how we cargo ahead Derek."

" Yeah we're back then I would order the -- the delicate chip so."

" Yeah I think chuck is gone. -- What's the other one. -- My name is girls gone as well great show had a great run max -- that is much -- for that show but it was not debate was thanks how he knows I -- for that. I lot of good it got -- the face of the call Derek yeah just spent my time slamming immigration policy. And we needed to check -- Johnny one note here tonight will be a million bucks he doesn't care about immigration policy doesn't care about -- lose double -- while he cares about is the eight million -- because it who lives in New Jersey just like max does sometimes or has in the past this. Max says you have more chance. Yeah out and it's doubtful. About. I didn't think you'd go there are back you know Liberal Democrats -- yeah."