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CNET.com's David Carnoy on Facebook's New Search Tool

Jan 17, 2013|

CNET.com's David Carnoy on Facebook's New Search Tool

Transcript - will not be 100% accurate

Before we start this interview right. I have few friends on FaceBook in -- does so I'd like you to make a friend requests nothing. And I'll become your friend that I wanna try to catch up to tonight. She's got an announcement -- -- like four -- a lot of them I really have never met until now so it's a little weird new life and friends and goes through it. Our guest is David -- he's from CNET and he joins us to talk about FaceBook good morning David RU. It they what does FaceBook -- we -- his big announcement yesterday about their desire to compete with Google would they doing to compete with Google. Well they came out with these new features actually gotten quite flawed chip but it that they unveiled a -- -- search. And it basically away pretty natural language search through. All the stuff that partner your FaceBook database whether it. You know what you're looking for restaurant in the door -- he can it will then go. And keep anybody among your friends -- to Boston -- -- blustery station. You know that that statement. Those friends would have recommendations greens today and they talked about it in terms of because -- of photos you could. -- other people's photos you can you can search. You can -- job recruiting by. You know finding people who work for certain companies went to certain schools. Things like that. -- it seems like it -- and maybe I'm wrong but does FaceBook have more personal information on -- than ghoul. Yet in many ways it does and so there's obviously. The other is -- in darker side to this because every time FaceBook -- opting out its -- to be good for the users but. In a lot of cases it's designed to be good for marketers so. That but the question is whether this is day. You know with whether this is of the better for marketers or the users. Right what about Google+. They the I I didn't even know it existed until I read the the Wall Street Journal article this morning. Is anybody using them. I think I had about 2500 followers on the and I got on there I got there early to. It is periods because it's kind of on that. But the same time it is actually very important in terms of what what pickles as CEO search engine optimization because. If you post something to your Google+ the -- Google actually ways that in its search results so. You want them search. Two to come up and -- it's actually a good idea that Google+ count. It would seem to me and I'm guessing you just FaceBook have a better relationship. With apple and Google ever have. I don't know I mean I think he'd be on the on the upside that he used. FaceBook you can you can search with this new grass -- feature we've been FaceBook they're also teamed up with being Microsoft's search engine. To -- search outside. Do wider search if things don't -- open here in your FaceBook so and I think this is this is really about sort of the gateway to the Internet and Google has has really done an incredible job to get people to use Google to to get in the written out FaceBook is basically trying to get people spend more time on FaceBook. And really. That be their starting point for kind of everything. -- could this affect me that website your Mike's not on. You pretty -- disaster. Hi I did hear -- -- Yes I mean I I mean it they they say it will and I think it's gonna take a little while to play out in terms of how this. You know who knows it may actually you know help Yelp I I just don't know. -- I personally wouldn't necessarily search. For. You know restaurants but pentagon to New York for recommendations -- just not my style does -- can depend on the type person you aren't the type of staying this year. You're looking forward through FaceBook obviously. We younger people they you know there are FaceBook all the time. Other people used for other reasons. And so it on year. How this is truly an impeccably but I hate it I think when it first comes up people will play around with that -- What turns up and FaceBook has that as more people use its. It will become more effective. What day is that FaceBook. Participation rate declining -- -- people kind of tuning out of FaceBook. I would figuring out but I think it's certainly you know. And level up in terms of users and they are looking for ways to make the state -- stick yours does speak there you know I think it is. You know I think people column. You know you -- It is very demographic focused. So younger people use it all the time -- and then it starts. You know. That's where I -- -- people on their all the time like state maybe initially were when they started out and then they kind of dip in and get. I believe I read that Google has about 70% of the advertising dollars that are spent on online advertising. His FaceBook in a position where they can compete with them in that capacity. Yeah I mean the the you know it first we won't see any and we. Do these searches but then the next step will be to then target. Ads targeted advertising. As people search for certain things and that that's where. That's what we'll see whether people get upset about what that continue to bombard with that FaceBook. Very good period while David thank you very much retirement appreciate it. Thank you. David Carnell from CNET and on that note June. FaceBook shares declined about 2% yesterday -- and you remember we were covering that apple story during the courses today he should just take another look at. And why -- at that I just want to make a comment to I think you didn't see a ton of people. Either unlike king or stop using that check -- like something. And to stop taking people because that's where they're gonna get -- Nets are gonna they gonna track down your information now and put you on this information. Whirlwind I well I delete people that post like a million times today he had a lot of those likely because they Donny you're hoping he can take them out of Europe broad range of eyesight if you will YouTube blocked completely activate -- -- they host like three times every trying to say is so the -- every you missed some of the other posts -- -- -- block them out completely you can just not. Choose to not look at their posts anymore all. That's what I think is good about Twitter is that you follow so many people it's so easy to follow them that you get used to and you don't mind. People falling and people posting you know fifty times an hour you just used to it because it's only a 140 care you choose to follow those people's posts. They're not just coming on and -- text messages from listeners that said Dave had FaceBook. Co workers. Be fired for over using FaceBook. And -- that's that's a curious if our audience say do you know people that have been fired because it's somewhat addictive you know some people are really -- that they're on their FaceBook all day every day I think it's also because they're posting things. That there may be their Boston their coworkers are seeing like maybe it's a drunken night -- needs as inappropriate photos and things like that -- you like Yelp and -- I I've well like I discovered it on the show would you. And -- using it for restaurants and things like that it's sad is that good yeah and if you look up a restaurant it usually comes up. With a Yelp. Information first right now that's at that he who heard talk about Apple Stock and reasoning it's -- today. Stay with us Apple Stock is the next topic of conversation on the financial exchange.