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Michael Brush, MSN Money

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Wed, 29 Aug 2012|

Michael Brush, MSN Money

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Tags:

  1. JC Penney0:06, 0:23, 2:36
  2. David Diaz3:19
  3. shopping mall3:20
  4. Natick3:24, 3:32
  5. bad sales0:18
  6. transferable skill1:42
  7. JC penny0:12
  8. core concept3:07
  9. financial exchange4:35
  10. individual store3:26

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Automatically Generated Transcript (may not be 100% accurate)

We're joined by Michael brush and Michael recently wrote an article though JC Penney Michael are you doing if. Any carrier it's about to your taxes -- right. Well not wanted to talked about JC penny has this is a stock that's. Gone up in value despite some pretty bad sales results. And I'm I'm curious as to how how does that happen JC Penney had trading up 88 cents a share a 2483. And I get their same store sales are way down might -- the company seems to be suffering from a pretty big leadership void. Well. You know I think this is start that's been bouncing around because you know in the midst of that future. Transition break so. I guess as more people buy into this story and believe it you'll see the stock. Going up we originally heard about it weeks ago it was -- surround 28. Upper twenties and I sit by it. Think it's divided 23 article correctly and that so far been pretty obviously well Laura that it went down tripping nineteen right. Yes I know and his those nineteen units currently almost 25 dollars a share. Yes some so my original call was -- purple back to kind of below twenty -- -- it did go there and nobody got lower. Did you know the question is there I mean they're gonna miserable all -- the question is will you know will work well consumers buy it and death. But you know I don't know I mean there's a pretty Smart people involved very demanding -- but the other hand they're you know they're conservation surgery it's a company. Do you think he because the fellow that's running the company now it is really a formal apple executive and and he is. Not credited with much of the success related to apple stores is that a transferable skill. Well being. I don't know that I given so much credit I think apple did well because apple and I think anybody you know. I have a doubt in my column saying you could -- -- -- out of homeless shelters and there would have been monster on the block format you know I think that's I think that's kind of true you know so. I'm not sure he's a Smart guy generally take anywhere from but I think I think they over played at a little bit when they when they put that in or slide deck -- you know he. He was great success that apple and apple stores are quote no question about it and they are they are different. But I really think that would that would speak to keep jobs -- got to speak out respect to debate these products that are wonderful. The off the day I agree with you -- -- V do products and sell themselves because. They also sell very well. At a best buy store who were or anywhere else they can buy apple cart so. So what do you think it what's the future of the company for JC Penney a buyer the stock long term. Well I think just stick to my original. You know idea which course in -- in the low twenties -- I think it -- show -- story editor. You know there. It's a blessing to do -- makes sense to assemble we're gonna make. Take more than -- Malik conceded we get more sales per square foot when -- breakdown stores -- put in you know -- margin. Our profile chops but yeah. But the other hand we're we have ball straight whether we need more malls are one how does that make sense that they're just they're moving so far away from. You know they're the core concept and upper crust made a big transition. I think ultimately could work you know but I think it's I think it's kind of a gamble. -- married while Michael thank you very mature time would it. Is curiously in June and David Diaz or shopping mall site I I can't tell you last time I went to. The Natick mall or you know I might go to an individual store like yesterday I went to BJ's. But I do I I can't tell you last time with the Natick mall and I I I usually have the Burlington mall when I get to Macy's. And I'm not. You know. Advocating -- at a Macy's might get to Macy's at they have everything that I need so I don't go any further you know sometimes if they get me with some of the sales so what do you do beat -- Marty shop on -- course inaugural ball you don't make sure Sierra looks on -- you know. The pit bulls and I think most guys hate. How mall I don't why why golf but it I go and I rejoice -- they -- does that count is going to a mall knows that's like it's right around the corner not specifically us it's like -- -- But I can tell your argument as your your argument -- saying you buy everything on lines you don't go to the store so I go to JC Penney dot com but. You now you're saying something's important you like a -- to you go actually came to a store and see -- of the things that are important you think you go to actually see the items. But a lot of people go to go to the mall and they just walk around especially now wintertime they'll never denied an editor. Now it's -- it's -- -- -- -- -- -- -- is -- -- this -- -- they don't you guys don't like it now we've got some text questions regarding forward -- a laundry and get to those next stay with us this is defiant financial exchange.