WRKO>Audio & Video on Demand>>WSJ's Gina Shon on Microsoft investing in Barnes & Noble

WSJ's Gina Shon on Microsoft investing in Barnes & Noble

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Mon, 30 Apr 2012|

Gina Shon from the Wall Street Journal discusses Microsoft's investment in Barnes and Noble.

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Tags:

  1. Barnes & Noble1:09, 1:20, 1:24
  2. Microsoft1:08, 1:25, 1:38
  3. App Store2:43
  4. Gina Chon1:06
  5. iPad app2:08
  6. Text messages0:21
  7. Nokia's1:56
  8. college textbooks1:36

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Automatically Generated Transcript (may not be 100% accurate)

-- you get some help from our listeners here. Help -- -- help her name help for making a phone today in answering your question as to why men died before -- I want to -- Because they can't I got a lot of those responses. I -- have a 183. Text messages saying why -- men died before -- because they want also that's those bad you know and -- for a one says very looks at one of those construction workers who stand around watching everyone else were -- they must be referring to that total. In front of my car now with the hard hat that I have no idea why you I have a whole year you were. I told you -- was going on route 120 traffic was -- -- never know you might have an accident. So you don't -- he would just see wouldn't you next time you there's a roll over on 128 in somewhere in my helmet you're not wearing your helmet. And see who survives what you just where the hockey I think you're sorry you had to act I wonder too many concussions you know we played basketball in the day. -- Seattle let let's take -- a quick segment here and we're gonna talk to Gina Chon from the Wall Street Journal about this Microsoft buying Barnes & Noble. Deal Gina welcome to show -- you don't. I am okay thanks for having meals. It Gina tell us -- you know we were trying to make heads in and -- of this is Barnes & Noble. Deal is is this effectively take over a Barnes & Noble by Microsoft. Well it can compare well. A limited -- -- and it basically setting up they Japanese subsidiary that will contain that their business and the addition of -- -- college textbooks and Microsoft we'll have about almost unique in person state -- not so that they will you know now be. Have some wet but no leadership and connection if you aren't an -- but not yet quite a powerful takeover. So is this an an attempt to you know getting in on the apple action on the iPad action -- -- Nokia's very. It has very small. Market penetration in that arena. Sherron and Barnes and -- they're my expectation is that kept my phone behind apple -- and iPad app says they're hoping that down to roll out of windows eight which. The Barnes & Noble I'm in the cap will be a part of will help jump start -- competition prayer for my -- -- that they were they really need them you know. To speak and -- space. Microsoft's pretty far behind and they don't have any product of their own right they didn't make their own tablet. Yeah actually of their they're starting Q try educated on man action with the windows April should be up. Coming out later this fall and they're all frustrating Q build up their App Store which -- you know -- currently under which apple at 200000. No they really need to get going on -- front. How far behind is enough technology wise from your estimation Gina. Come when you compare to the iPad. I mean that they've actually. And pretty attractive at least they can do everything that he iPad -- but in terms of its great point people feel like it's. But the problem with burns and noble are headed in such a calf strain to have that kind of investment in technology can't explain -- to update. Unfit to stand for it so they really need and ask someone with deep pockets then that's her Microsoft payment. That's where they come in they've always got the -- a -- to cash Microsoft -- -- yeah. We'll look at the market cap per for Barnes & Noble even if it's like have a billion dollar company. This is nothing there for Microsoft could could just take over the whole company they probably don't want the whole company. Yeah now I don't know don't be crazy about you know. And bricks and mortar -- after -- -- -- has been at least for its. It and that can come in at college books that have faced off some opportunities there. Are right would you thank you very much for your time we appreciate your insight into this deal you Microsoft. Making a fairly significant investment in Barnes & Noble thanks a lot. By the way June if you happen to own shares of Barnes & Noble their symbol is BK yes shares are trading up 64%. Six while OK and so and there's -- those people. Rich they're today happy they're very very happy that course that you never know how long held and I mean Barnes and all who years ago was a 5060 dollar stock so -- they held it a long time to just make impacts of their losses.