Steve Syre- Stimulus 2

It's WRK. You know. Now that tiger has fallen. There is only one man enough pop pop up with a reputation not. That is -- that's exactly right he had yet to fall from Olympus and we've talked about of course. Personal -- we speak is Steve -- from the Boston Globe and every day at this time. We do the -- the business report that's why -- for attendees here Koreans are bad guy he's not AAN dropped off the.

Call Michael Jordan well. It's still you know like I can still tell who's gonna love studios producers co sponsoring and the I'm -- on the rise -- group really is sponsoring today's Boston business report with the Boston Globe Steve's site he missed in the midst of this fall from Olympus TI think -- right now --

Since ha ha -- then go home run pop pop. In his wife has a golf club and -- not happy union is in big trouble hasty Sion yeah. So far more congratulations. That's right I'm strong advisory killing loves -- yeah absolutely no I did today. Monday -- it is what's your take on this tiger -- sponsorship drive me crazy with all this emphasis about him being dropped by this eccentric coming who -- is that the most obvious thing in the world ought to drop them.

The most obvious thing in the world and I think it's this is that it doesn't the most interesting part of this whole story you've got a guy who legitimately it is. Oh billion dollar plan to all by himself I don't know what the other people who are billion dollar plan -- athletes anyway bush could say. Oprah and people like that are like that but. How much it can mention the and he gets taken what is the possibility. Of recovering that I think is. It is a fascinating I you know I -- obviously look at all these things what this is planned but. To me that's a fascinating business story.

I'm doing a business look at it too and I'm saying each of these companies is planning their own departure in their own way based on their PR needs.

almost but not all that is true I think. There are a lot -- you know for example -- you know in the videogames very you know he takes a lot of money honey yeah and the use of video golf games and I you know I'm sure that that's gonna go away for example -- slight -- We would go away things like Gillette might go away for good picture of what's gonna happen there. But -- you know there is -- I think a window here and that that -- part is that you should disappear deferred. Some decent amount of time to have the chance to come back but on the other hand as a marketing thing no longer you're away. The harder it is to recover your sponsorship again.

Hey Stephen terms of the time the decent amount of time and I realize that's just going to be levels vary depending on the -- and dizzy also not have to come back. Reunited with his wife in love and dedicated to them marry Joe. He just say hey this thing Philip loud and and you know I'm gonna keep Tom captain because now I'm single.

I think it's been pretty hard to pull off the -- I think he has to have some sort. Very public reconciliation. As good. It'd -- just target from a marketing point of view and spyware do you can go all the people on the back room turn to cook up a plan here. I would think of something in which he disappears for. Pretty much most of the winter. Come up with a plan that he can reconcile with his wife. Have planned a number of stories in which all of a sudden you know that isn't there and say it redemption story input in the works.

USR for your splendor -- she is still leave them. And then EST going to some kind of rehab whatever that is whether it's an actual sexual rehab if such a thing exists I'm sure it does. Or it is some process by which he lays down on Oprah senses go ahead -- money with your high heels.

I doubt that that we're talking about that the real rehab but. -- you know how that actually play without actual are being assistant city it's hard to figure out this territory right now right. Actually doing a real re cap would be. Detrimental thing and isn't something that is that he wouldn't do. -- in this timing issue it again I think it's important that you need time to be a way -- the other can no longer you're away. You can recover your breaks and it becomes is something that they need to further and further out and I if I can TI look at the calendar and I think that's. The masters is an ideal place for him to re emerged publicly which isn't.

Our great great minds think alike great minds think alike I think the masters is yet. I think even is gonna stick by his side -- she's got to leave I'm gonna I don't think so no credibility can't they well truck that's he has still -- then get coaxed back after she can declare. That he's a reformed man. Although they were what's the date of the masters I do you think healing can did you learn that lightly around Easter right used to wake up which is April now you know.

It's so beautiful symmetry and some. This technology that you know they have -- It it's the beginning of spring is all these beautiful plants flower arrangement. And -- is taking place.

Doesn't matter how does a rebirth take place. We love what causes and when and how what kind of those flowers drop I. Usually. Happen. I -- very I don't I don't they yourself -- I think he needs more time but there's also the question we're ignoring and that is may be. He cares less about all these endorsements and they're not you know he's got enough money outplacement business millionaire is a lot zones -- ego comes first -- and he wants his image back he wants people respect him again. He doesn't wanna be embarrassing on -- house.

I I think money is a big part of that discussion to guide it depending on the I look at numbers you do you read his 9000 million dollars a year in making an endorsement yeah. This is that the stuff that is being that of the golf winning total there are dramatic Palin comparison to those on the.

Doesn't have enough money now he's got is you don't golf isn't an expensive lifestyle I would think.

Nobody yeah you knew you were making hundred billion dollars a year -- have enough money now isn't it I don't. It's got in the DNA of the people called it voodoo that.

The other thing is we don't know how much he's staying out of the girlfriend's online but that's a tough spot so -- a lot of overhead the stand. And hot -- thank you stayed Paula sorry tiger had a great weekend I can tell he's on his game today's -- is kind of -- He's losing another big artists are good. Today's -- the business report with the globe Steve -- has been brought you by the I'm strong advisory group sticking with sire. Despite recent revelations. That's right pieces globe has an about despite his his -- taken a firefighter and a half dozen American desires -- weather in W pop pop pop pop pop up and I wasn't the inside track I have this picture -- trying to escape this concludes rapidly can cover the Katrina death and.

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